Strategic Plan

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AATA's printed 10-Year Strategic Plan, DESTINATION 2010 (148K), it is available in Adobe
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DESTINATION 2010 (.pdf)
AATA's 10-Year Strategic Plan,
DESTINATION 2010
Executive Summary
AATA's 10-Year
Strategic Plan, DESTINATION 2010
To the Citizens of Ann Arbor,
the Surrounding Townships, and Beyond
Dear Friends and Neighbors,
On behalf of the Ann Arbor Transportation Authority,
we want to acknowledge and extend our appreciation to all the passengers, stakeholders,
community leaders, and employees who gave their time and effort to help us develop
"Destination 2010". The strategic planning document you have before you
represents the collaborative efforts of thousands of hours of research, planning,
discussing, and organizing that took place over a 12 month period.
Destination 2010 is intended to
provide a roadmap as AATA "drives the future" of public transportation in Ann
Arbor, throughout the growing urbanized area, and into all areas of Washtenaw County and
beyond. As the business, industrial, commercial and residential development of our area
continues at a dizzying pace, viable transportation options will become increasingly
important to support our dynamic region. AATA will continue to be the leader in
facilitating mobility by providing options for safe, efficient, and reliable
transportation to our community.
AATA welcomes you aboard. We hope this document will
give you a better understanding of our plans for the future, and we appreciate any ideas
or comments you may have. We're glad to have you along on our exciting journey toward Destination
2010 as we work to make AATA "The Ride of Choice"!
James H. Saalberg, Chair
Board of Directors of "The Ride"
Gregory E. Cook
Executive Director of "The Ride"
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